BMW R 1200
GS Wins Motorcyclist's 2004 Motorcycle of the Year
The BMW R 1200 GS
has added yet another award to its list of achievements by being named
the 2004 Motorcycle of the Year by Motorcyclist Magazine in North America.
The annual award,
featured in the September issue of Motorcyclist, recognizes a newly
introduced motorcycle that has had a profound impact on motorcycling.
According to the
editors of Motorcyclist, "Nothing else with two wheels and an engine
lets you taste more of what motorcycling is all about. This uncanny
breadth of real-world all-aroundness is what makes BMW's new R 1200
GS our 2004 Motorcycle of the Year."
"We are delighted
that the GS has been so well received by the motorcycling press and
motorcycle enthusiasts," commented Arturo Pineiro, Vice President,
BMW Motorrad USA, at an awards presentation at BMW headquarters today.
"This is the third award for the GS in the past three months."
Earlier this summer,
the GS earned an International Design Excellence "Gold" Award
by the Industrial Design Society of America. The R 1200 GS also was
named one of the ten best bikes of the year by Cycle World magazine.
Mr. Pineiro reminded
the audience of employees that the first GS - the R 80 GS - was produced
nearly 25 years ago and won the Paris-Dakar Rally four times. Since
then, BMW has sold approximately 170,000 GS models, and the latest model
is still setting industry standards as an adventure-touring machine.